How We Support You
For many people, this will be their first time fundraising for an event. In knowing this, we provide support from the ground up. Whether you’re a veteran fundraiser or a rookie, we’ll give you the tools to ensure you meet and surpass your fundraising goals. You’ll be supplied with an easy to use Player Page to track your progress, as well as a helpful group of Scotiabank Road Hockey to Conquer Cancer Coaches that are there to support you. Together, we will make your fundraising campaign a successful one – Game On!
Fundraising & Training Tips
Company Donation and Matching Programs
There are some companies that offer matching gifts programs. Ask your company if they’ll make a corporate donation to your effort, or perhaps they’ll sponsor a fundraising event for you. You may be surprised how the corporate culture will embrace a worthwhile charity idea, especially considering that most employees have been touched by cancer in some way.
Expand Your Circle
Don’t underestimate the use of social media. Post your participation on your Facebook site and tweet about your progress on Twitter.
If you don’t receive a response right away from someone you’ve asked for a donation, don’t fear – Follow up! Send a quick reminder to ensure that they received your request and/or haven’t forgotten.
Methods of Fundraising
The individual inquiries will go a long way towards reaching your goal, but that is not the only method by which you can raise funds. Think about events – garage sales, barbecues, card nights, car washes. Or, set aside a day or two for a well-publicized neighborhood bottle drive. Any of these activities, with planning and good publicity, can quickly drive up your fundraising total.
Set Your Goals High
Going into training camp in the NHL, 30 teams all have their sights set on but one thing - the Stanley Cup. You should set your fundraising goal high for Scotiabank Road Hockey to Conquer Cancer, too. Set a goal. If you don’t have a target to shoot for, how can you hit it? Once you’ve set the goal, stay on track and achieve it. There is huge satisfaction in accomplishing an ambitious goal – can you do it?
Your Potential Donors
Sit down at the computer and make a list of your potential donors: family members, friends, neighbors, hockey teammates, work colleagues. Go through your address book and include the professionals you deal with – maybe your doctor, dentist, mechanic, dry cleaner.
You are not asking for donations selfishly, but in fact, you are giving donors the opportunity to do their part in the fight against cancer. So ask and ASK OFTEN! As Wayne Gretzky so aptly stated, "You miss 100% of the shots you don’t take!”
When to Start
Simply stated: – Right After You Register!
Get those letters or emails sent out as soon as possible and start your fundraising quest. There are easy-to-use sample fundraising letters in your Participant Centre. Give yourself plenty of time to reach your goal and stay positive – you’ll get there!
The Corporate Challenge
The Corporate Challenge is an initiative focused on identifying leaders in Canadian business and all other organizations to mobilize like-minded individuals who want to help Conquer Cancer In Our Lifetime. Whether it is putting the challenge out to internal divisions within one’s organization, or taking a lead role in establishing an industry or sector-wide challenge, the Corporate Challenge will be a key pillar in the fundraising success of the Scotiabank Road Hockey to Conquer Cancer event.
As you can appreciate, the success of such a big, bold and ambitious event hinges on raising awareness, maximizing team registrations and mobilizing people who wish to make a difference by funds for cancer research and new more effective treatments. Our Corporate Challenge will help accomplish these goals by providing participants with a 100%, turnkey offering that requires minimal effort on your behalf, but drives results.
As part of the Corporate Challenge we ask that you reach out to key contacts within your professional and/or personal network challenging them to enter a team in Scotiabank Road Hockey to Conquer Cancer. We will provide you with an email template that can be deployed across your network with specific calls to action and a dedicated contact person to manage the process on your behalf.
As a key part of the Corporate Challenge program, you will be eligible to qualify for our MVP Program which recognizes key performers who drive results in terms of fundraising and/or recruitment. Please visit our MVP site for more detailed information.
Here is how Scotiabank Road Hockey to Conquer Cancer will support you:
- We’ll deliver to you online a Corporate Challenge Kit that makes it easy to issue challenges. It will include:
- An email letter template which simply needs to be personalized, populated with email addresses and sent to Challenge targets.
- Information for your recipient to learn more, register or ask for more information from our helpful Scotiabank Road Hockey to Conquer Cancer coaches by phone or email.
- The Scotiabank Road Hockey to Conquer Cancer coach who will personally walk your contact(s) through the process of rising to the challenge
- Registration forms will be attached for immediate activation
This dawn-to-dusk event is the biggest, boldest and most ambitious road hockey event of its kind. But, we need you to help us complete the picture by challenging others to register and fundraise for Scotiabank Road Hockey to Conquer Cancer and The Princess Margaret!
To learn more about the Corporate Challenge please call the Road Hockey office at 1.877.541.4646 and speak with one of our helpful Scotiabank Road Hockey to Conquer Cancer coaches.