BILLION DOLLAR CHALLENGE

The Princess Margaret has launched a BILLION DOLLAR CHALLENGE, a 5-year initiative to secure $1 Billion to revolutionize cancer care by creating a new gold standard: Personalized Cancer Medicine. Every patient is unique.

Every patient's cancer is different. So it follows that individualized treatment will get the best results.

Changing the paradigm of cancer medicine requires a major investment. The BILLION DOLLAR CHALLENGE is the largest single fundraising campaign in the history of Canadian healthcare!

Our scientists and physicians have an excellent track record of leveraging the financial support they recieve. So to meet this challenge, we're reaching out to our donor community with a goal of $500 million, which our researchers hope to match with $500 million in grants

For more information visit www.ibelieveit.ca

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